“Software is a great combination between artistry and engineering” — Bill Gates

What is CRM Software? 

Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. It helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.

What is HubSpot? 

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It’s a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic. It helps your whole business function better together, from the first time a potential customer sees a social media post or blog from you, to the emails you send them, to handing them to your sales team for their first purchase, to the customer service they receive, all the way to them promoting your company to their peers. All this data is stored in one centralized location, making it easier to scale, and helps your organization break down data silos and have a single source of truth. 

 

Why HubSpot CRM is the most effective CRM? 

• Free of Cost: The free version of HubSpot CRM provides numerous functions that are a great way to get started and acquainted with the platform. Unlike other free software, HubSpot CRM offers integrated features and functionality right out of the gate. 

• Social Media Management Feature: HubSpot CRM can be connected to your official social media handles like Twitter, Facebook, and LinkedIn. It allows you to extract customer data and personalize your interactions with customers and prospects, while also tracking all interactions with your social outreach. 

• Web Integration Feature: HubSpot premium offers add-on features like website integration, which notifies you when a lead visits your website. This allows you to track their behavior and make informed marketing decisions.

• Communication Tracking: HubSpot CRM allows you to document information of prospective customers and create a pipeline for sending emails directly from the platform. Additionally, it offers features like call recording for valuable insights. 

• Centralized Marketing Structure: HubSpot CRM unifies your marketing, sales, and services databases into one centralized location, organizing contact activity, company insights, and documents & templates. It also provides tools like campaign reporting and website traffic analytics to analyze the effectiveness of your marketing efforts. 

 

CRM software is essential for product-based businesses. For a reference of a well-designed and attractive CRM, you can explore Laxaar's portfolio.

To gather more information about the budget required for creating a website or mobile app, you can visit Laxaar's quote page to get a complete free quote or an estimate for the budget requirements for a premium, well-designed website that can attract your target audience.