Parenting Solutions | Your Guide to Parenting

The Challenge

Our client was a healthcare professional who counselled parents dealing with children's behavioural problems. Most of the issues were recurring and predictable — and the standard approach of in-person consultations was both costly for parents and hard to scale for the client. The insight was simple: if 70% of parents could resolve their child's behavioural issues without ever visiting the clinic, the right tool could deliver that outcome at a fraction of the appointment fee.

What We Built

ML-Based Adaptive Questionnaire

The app works through a branching tree of questions, leading each parent to a tailored plan for managing their child's behaviour. We built an ML-based questionnaire that adjusted follow-up questions based on each parent's previous answers — so the path each parent took through the app was unique to their situation, not a generic script.

CMS-Editable Question Bank

The questionnaire was also editable through a backend CMS, so the app's admin could add questions and refine responses during the early rollout. The client got a solution they could run and improve on their own schedule without needing developer involvement.

The Result

The platform automated the client's recurring consultation process and made it available at a fraction of the appointment fee. Parents work through an adaptive questionnaire on their own time and receive a tailored guidance plan — and the client retains full control over the question set through the backend CMS to refine the experience as they learn more about their users.