Case Study

Plus.ie | Real Estate Broking Web Platform

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May 1, 2018 3 min read
Plus.ie | Real Estate Broking Web Platform

The Challenge

The goal was to create a website for a real estate broker brand and allow the company to manage the workflow of various documents involved in the broking process automatically via an internal backend CMS. Previously, customers completed forms by visiting the local office — a friction point that limited reach and created unnecessary overhead. The client also needed a fast, SEO-friendly web presence to support marketing across SEO, social media, and Google Adsense, without sacrificing the performance of a single-page application.

What We Built

Dynamic Form Collection

We created an automated mechanism that allows the client to build dynamic forms as per their ever-changing business requirements and embed them in the website as calculators or data entry forms. Customers can fill these forms from home via their mobile phones, removing the need for an office visit.

SEO-Friendly Server-Side Rendering

To support the client's marketing channels, we built the site with server-side rendering. This produced a lightning-fast website with SPA-level navigation while giving each page its own identity and meta tag management — enabling effective SEO and Google Adsense integration without the usual tradeoff between performance and discoverability.

Self-Managed Admin Panel

The client can manage the entire site content, internal documents, and submitted forms independently through a dynamic admin panel — reducing dependency on developers and avoiding ongoing maintenance costs.

The Result

Plus.ie launched with automated online form collection, a self-service admin panel for content and document management, and a server-side rendered site fast enough for SPA-style navigation while remaining fully indexable. The client gained a scalable digital presence they operate independently, without developer involvement for day-to-day changes.

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